As the number of breweries opening continues to grow, so does the competition. Quality of beer, quality of people, and branding are all important factors in helping determine the success of a brewery, and so is creative marketing. Hosting fun events at the brewery is a great way to not only stand out, but to also highly engage with your community. However, the more creative breweries get, the more risk is associated with these events. If your insurance carrier is paying close attention, some of these events may even be specifically excluded on your Liability policy, leaving your brewery exposed if any accidents occur. Athletic or active events, such as running, games, or yoga come with an even higher risk of participant injury. It only takes one serious incident to bring about a potentially large lawsuit.
In order to lessen your risk from any potential lawsuits, we suggest having each event participant sign a participant waiver form or "Prospective Release, Indemnity, & Hold Harmless Agreement." We've drafted up a sample form you can download below, and we encourage you to use it the next time your brewery has an event featuring participants, especially events of a more athletic or physical nature.
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